Grade A Certified

LeBron & Nike’s Plea for Help

Posted by T. Adeyemi on October 26, 2010

"The Decision" of a Career

“The Decision” of a Career

One commodity that hasn’t seen any kind of shortage since “The Recession” started has been opinions. Everyone still has their originals about everything pre-Recession, and more than likely have added plenty to the list since then. When it comes to the NBA it’s no different. Although it seems this season many more non-basketball fans have had their opinions in regards to one LeBron James and his infamous Decision. Well guess what, LeBron apparently heard them all and he has a little something to say about it.

In an era where professional athletes 9 times out of 10 approach every interview with a series of scripted answers that neither confirm nor deny any ideas, thoughts, or allegations in regards to the questions they’re asked; its refreshing to see an athlete react to the criticism. So many times athletes provide the media with the notion that they in fact do not listen to what is said about them on & off their respective arenas, that its surprising when an athlete actually acknowledges the presence of their critics.

Nike has for years developed some of the most interesting and memorable ads that strayed away from the norm. Here, the athletic juggernaut along with LBJ have created another gem that hits straight on without any remorse. King James questions his subjects asking the question, “What should I do?” The question presented in rhetorical fashion is not only poignant but direct. James even goes as far as to specifically call out Sir Charles after his harsh criticism of the King’s decision. The ad itself is based on Barkley’s infamous ad where he proclaimed, “I am not a role model.”

Without question this upcoming NBA season will be filled with anticipation, excitement, drama, and great play. That sounds exactly like what David Stern ordered. And thanks to Nike and LeBron the drama has begun a little bit early, take a look.

–T. Adeyemi
“Be Real, Be True, Keep it 100.”
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